How ELSA Works — and Why You Only Pay for Results
From your first call to a booked calendar in about a week. Here’s exactly what happens, what you provide, and how our Pay Per Client pricing works.
Five steps from audit to booked calendar
Free Missed-Lead Audit & strategy call
Take the 60-second audit, then we map out your service area, your best services, your ideal customer and how many more jobs you can handle.
Setup in about 5–7 business days
We build your Google and Meta campaigns, train ELSA on your business, connect your calendar and set up a local texting number. Then we test everything.
Go live
Ads launch. Every lead — from ads, missed calls, your website or social messages — gets a response from ELSA in about 60 seconds.
Appointments hit your calendar
ELSA qualifies leads and books them into your calendar with confirmations and reminders. You show up and do the work.
You pay when your customer pays you
Our fee is tied to customers we booked who paid you. No retainer, no monthly management fee.
What you pay for — and what you don’t
No retainer. Traditional agencies charge a fixed monthly fee whether or not you get customers. We don’t.
Our fee is tied to results. You pay when a customer we booked pays you. Exact terms depend on your trade and average job value, and we review them with you on the strategy call before anything starts.
Ad budget. You cover the ad budget itself, which goes to Google and Meta. We build, run and manage the campaigns for you.
- You pay: your ad budget (directly to Google/Meta) + our fee per paying client
- You don’t pay: a monthly retainer or management fee
- Guarantee: booked calendar in 30 days or your money back
Your part is simple
Your calendar
Access to the calendar where you want appointments booked, plus your availability.
Your business details
Services, service area, pricing you’re comfortable sharing, and the questions you want leads asked.
Your ad budget
An ad budget for Google and Meta — we’ll recommend a starting amount.
You only win when we deliver
Most agencies charge a monthly retainer whether you get customers or not. We don’t.
No retainer. No monthly fee.
You pay our fee when a customer we booked pays you. If we don’t bring you business, you don’t pay us for it.
- No long-term contract to get locked into
- Our fee is tied directly to results
- Ads management + AI booking system included
- Ad budget is separate and set by you
Booked calendar in 30 days — or your money back
If your calendar isn’t booked with qualified appointments within 30 days of going live, you get your money back.
- Setup in about 5–7 business days
- Works with the calendar you already use
- Texts from a local number
- Local team you can meet in person
Full terms are reviewed on your free strategy call. Limited spots per trade, per area.
Pricing & process FAQs
How is Pay Per Client different from pay-per-lead?
Pay-per-lead services charge you for every inquiry, whether it books or not — and often sell the same lead to several businesses. With Pay Per Client, our fee is tied to customers we booked who actually paid you.
Who pays for the ads?
You cover the ad budget itself, which goes to Google and Meta. We build, run and manage the campaigns for you.
Is there a contract?
There’s no long-term retainer contract. We go over the full terms on your strategy call before you start.
How does the 30-day guarantee work?
If your calendar isn’t booked with qualified appointments within 30 days of going live, you get your money back.
Why do you limit spots?
We only work with a limited number of businesses per trade in each area, so we’re never running ads against our own clients.
How many customers are you missing every month?
Take the free 60-second Missed-Lead Audit and see how many calls, texts and form leads are slipping through — and how many ELSA could book for you automatically.